Again another assignment started with my eyes shut. Logos are everywhere we all know this, whether there on TV, Signs, Internet, Shirts, Clothes, every company has a logo. And we could all if asked, list numerous logos that we see everyday, and logos that we know, I am like this. But after our lecture Wednesday morning do we actually look at logos? I know that all of the logo’s that were in the presentation, but I’ve never noticed little details about them, little hints as to why they are created in that way and the meaning of them. How many times do we look at a logo and get them?
Now my eyes have been opened to companies and logos, and how much thought process and effort goes into them, I appreciate them so much. I never thought there would be certain criteria that you would have to meet, well could meet in order to create a “good” logo. Such as contrast, presence, shape and weight. I honestly thought a logo was created by attaining some kind of image/shape and combining that with the company name or initials, and making it look good, but now I can see that colours are used to broadcast certain attributes, sizes are used to give the impression on presence and impact, shapes are used so that you can instantly recognise a logo from its outline/silhouette. It’s not a coincidence that the large companies and businesses names and image stick with you, its there intention to make you sub consciously think of them, by creating these “good” logos.
This struck me on Thursday when we actually started our designs, and during research I found myself looking at logos I’ve seen many times before much closely. I don’t think that I can look at a logo loosely again, it wouldn’t pass me by, I can imagine I would get stuck with it for the rest of the day wondering how they came up with the idea, and why did they do it.
But all that aside, logos are extremely difficult to create as I found. I spent ages looking into my sketch book, pen in hand…but after a few doodles and sketches I was fresh out of ideas, I found myself thinking about the similar ideas, I needed to broaden my mind and try different things, which to begin with I thought this would be an easy task, come on…all it is, is doodling in your sketch book, using a name and a few shapes. How wrong could I have been! and as for CO-ID (Corporate Identification) well that's just mind boggling, I'll get to that next post
Also we had another visit this week from an Ex-student, which as always is a great pleasure and a good experiance to hear from these people, who have been and done what we are currently doing, and they are now firmly in a job. And the contrast between each of the visitors jobs, is so differant, it shows us how wide the market is, and although in the same industry, how many differant types of areas, and jobs you could end up doing. Anyway thank;s to Marc for his visit, and I personally have heard his storys before, and his experiances so it wasnt such a suprise to me, but I hope you all enjoyed his visit and enjoyed hearing from him.
Anyway I must crack on; I have ideas to sketch and my mind to fill with inspiration. Jamie
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6 comments:
If your stuck for ideas I would definately advise you look at the 'Design Index' book I was looking at today. It gives lots of different ways of creating logos, some so simple that you wouldn't even think of them, and others more complex.
Although it doesn't give you 'straight' logos to compare yours to, it gives you the basic principles behind them to use in your own.
I'll check that out, I do believe I have that book, and a few more thta may help me. Thank's
I was surprised at just how many elements go into making a logo too, I hadn't really put much thought into them before and just took them for granted. I am very grateful for the lecture that Steve gave us though as I wouldn't even have known where to start without it!
I must admit I could have sat through the lecture all day looking at logos and talking about them. Sad I know but the money that these people command for creating a font and a squiggle is unbelievable.
Remind me to tell you the story of when I worked next door to a design/logo company. All their logos were the same and their clients soon cottoned on to this fact. Needless to say they didnt last long.
Incedentally Jamie, I notice you have the same artist as me, 'Spyra' heres a link to his official website.
Not only will it give you some inspiration for the CD design but it will give you a taster of what looks to be the David Lynch of ambient music.
www.derspyra.de
Dean:I could have too, it was really interesting. And thank's fot he linktoo, I'll be sure to check that out. Even more so gratefull, for the inspirational aspects on there. Thank's
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